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A new email lands in your inbox, a fun new raw material has launched and it fits the bill for what's trending in the industry. I feel the excitement too. But does your range really need another serum? As a hands on industry pro, I can not express how much mis matched products or saturated ranges can hurt your brand! Make it make sense If you have a clinic only skincare brand , you're relying on the therapist to make sense of your range. You need them to recommend confidently

Every founder starts with an idea. It could be a product, a market need, a gap they're seeing that is begging to be filled. But something I see all too often? Founders jumping into formulation before really understanding the process. Here are some ideas of what you need clarity on before pulling the trigger on your formulation idea. Who are you serving? This could also be phrased what problem are you solving? Knowing your audience through and through. Where do they buy? What

You’ve spent years and significant resources building your brand. Your formulas are performing beautifully, manufacturing runs like clockwork, and your products are gaining traction. Everything looks good, until an email lands in your inbox one of your products is contaminated. Is this the first time it’s happened? Or just the first time you’ve been told? Hopefully, the latter. Damage Control Starts with Traceability To remove faulty goods from shelves efficiently, you first

Launching a skincare brand isn't easy. There are multiple moving parts, often all at once. You've filled in your brief, got the formulation sorted, the packaging is ready then comes the testing. At this point, a lot of founders become eager to begin to cut corners. But this critical error can have brand ruining consequences. What Is Shelf Life Testing? Shelf life testing places your formulation under duress to ensure the product does not shift from it's original form, fra