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Launching a skincare brand with white label is often the the most appealing way to start. It gets you to market quickly, reduces upfront investment, and allows you to validate your concept without the complexity of custom formulation. But what many skincare founders don’t realise is that white label products can quietly limit long-term brand growth and scalability. When Differentiation Starts to Slip At first, your skincare range feels cohesive and easy to retail. But over ti

Over the last two decades, I've worked in all kinds of salons, spas and clinics. All so different in offerings but all with the same problem. High treatment costs. I can feel the industry becoming nervous and unsure of the spending habits of their clientele with the current state of the world. But we all know, if you're not priced appropriately, your business is not going to survive. So here are some immediate step you can take to gain control of your margins. Why Your Treatm

In the professional beauty industry, I see this question posted multiple times a week: “ Looking for a reputable skincare brand that does not sell online and has no minimum opening order.” And it got me thinking. There is a massive opportunity here. A gap in the professional skincare market that is begging to be filled. Below, I’m laying out a few ways this gap can be addressed by clinics, therapists, and beauty professionals looking to launch or control their own skincare br

A new email lands in your inbox, a fun new raw material has launched and it fits the bill for what's trending in the industry. I feel the excitement too. But does your range really need another serum? As a hands on industry pro, I can not express how much mis matched products or saturated ranges can hurt your brand! Make it make sense If you have a clinic only skincare brand, you're relying on the therapist to make sense of your range. You need them to recommend confidently a