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In the professional beauty industry, I see this question posted multiple times a week: “ Looking for a reputable skincare brand that does not sell online and has no minimum opening order.” And it got me thinking. There is a massive opportunity here. A gap in the professional skincare market that is begging to be filled. Below, I’m laying out a few ways this gap can be addressed by clinics, therapists, and beauty professionals looking to launch or control their own skincare br

A new email lands in your inbox, a fun new raw material has launched and it fits the bill for what's trending in the industry. I feel the excitement too. But does your range really need another serum? As a hands on industry pro, I can not express how much mis matched products or saturated ranges can hurt your brand! Make it make sense If you have a clinic only skincare brand , you're relying on the therapist to make sense of your range. You need them to recommend confidently

Every founder starts with an idea. It could be a product, a market need, a gap they're seeing that is begging to be filled. But something I see all too often? Founders jumping into formulation before really understanding the process. Here are some ideas of what you need clarity on before pulling the trigger on your formulation idea. Who are you serving? This could also be phrased what problem are you solving? Knowing your audience through and through. Where do they buy? What

You’ve spent years and significant resources building your brand. Your formulas are performing beautifully, manufacturing runs like clockwork, and your products are gaining traction. Everything looks good, until an email lands in your inbox one of your products is contaminated. Is this the first time it’s happened? Or just the first time you’ve been told? Hopefully, the latter. Damage Control Starts with Traceability To remove faulty goods from shelves efficiently, you first

Launching a skincare brand isn't easy. There are multiple moving parts, often all at once. You've filled in your brief, got the formulation sorted, the packaging is ready then comes the testing. At this point, a lot of founders become eager to begin to cut corners. But this critical error can have brand ruining consequences. What Is Shelf Life Testing? Shelf life testing places your formulation under duress to ensure the product does not shift from it's original form, fra

Trending ingredients like exosomes, salmon sperm and hypochlorous acid are all the rage. But there are some gaps I've seen in the professional beauty industry. I'm not talking about jumping in on the latest trend. I mean, delivering on things that there is a need for. If you're an innovator looking for you gap, read on. Scalp First Haircare Think about it. Head spas are growing traction. The focus is on relaxation and scalp health. In the skin care space, we have brands dedic

You're not alone, it happens. Sometimes it could be a professional misalignment. Maybe you no longer want your brand to be white label...

The recent wave of sunscreen recalls in Australia , all tied back to the same manufacturer, has sparked plenty of conversation across the...

The skincare industry is no stranger to dramatic claims. From “toxic-free” to “chemical-free,” we’ve all seen how fear-based messaging...

I'm going to keep this one as diplomatic as possible. Because in truth, the term "Medical Grade" in skincare, is in fact, baseless. Why...

Have you ever wondered how a formulation is actually created? It’s not as simple as reading an ingredient label and knowing what’s...

When it comes to creating a new skincare product , most clinic owners, salon managers, and brand founders immediately think of money as...

The beauty industry isn’t slowing down anytime soon. Whether you’re a clinic owner, skin therapist, or passionate entrepreneur, creating...

For many clinic owners and brand managers, white label skincare offers the perfect entry point into launching a brand . It’s fast,...

Fear mongering in my opinion is an easy way to gain control in the consult room. But does it gain trust ? In an age where...

Somewhat mythical creatures that generally prefer being behind the scenes tinkering in the lab with the latest in cosmetic innovation....

pH, Bioavailability, and Why Our Industry Needs Better Ingredient Education In the skincare world, brands often shout about their high...

White or private label skincare has long been a quiet corner of the professional beauty industry. There’s a certain hush-hush vibe that...

How to start a skincare business that aligns with your business goals In the treatment room, there are multiple ways to treat the same...

Your clinic is humming, the clients are raving fans and you have been playing with the idea of formulating your own products. Question...